For 15+ years I worked in marketing -- advertising, PR, branding, direct mail, brochures, etc. I see the whole "weird" thing as the Dems breaking out of their infuriating style of messaging. From a communications perspective, the GOP has been rising in power for the past 30 years in part due to its visceral messaging strategies. It's great to see the Dems getting visceral too.

In other words, even if "weird" is a misfire, it's a step in the right direction. Dems urgently need to message more viscerally. Harris and Walz doing this is helping their campaign's momentum.

If you had a Japanese restaurant, which of these two signs would you hang in your window? "Sushi" or "Raw Fish?"

When a client is making their message too opaque, the question the agency asks internally is: "Is it dessert topping? Or floor wax?"

The Dems have an awful history of describing their programs as "raw fish" and "floor wax." No bueno. It's easier than one might think to lose elections that way.

PS Walz wasn't saying "weird" is bad (or that "weird" people are bad). He was using the word "weird" to viscerally express how Trump makes us go "yuck" (or worse) and I think plenty of people get that.